Our services :
MAILING AUTOMATION :
Mailing automation is a digital marketing strategy that uses technological tools to automate and personalize your email campaigns. It’s like having a virtual assistant that sends personalized emails to your customers or prospects at the right time, without you having to do it manually every time.
If you have an online store and want to send welcome emails to every new customer, reminders for abandoned baskets, special offers for loyal customers… With mailing automation, you can configure these emails in advance and program them tobe sent automatically according to your customers’ behavior or certain triggers.
This saves time, increases customer engagement and boosts sales.
AUTOMATED SEGMENTATION :
Automated segmentation on Brevo is a way of automatically classifying and sorting data or users according to certain predefined criteria.
Think of a big pile of data that you need to sort, but instead of doing it manually, you set up a system that does it for you, following rules you’ve defined.
Do you have a website with lots of users, and want to group them according to their behavior or characteristics?
With automated segmentation, you can create workflows that will automatically place each user in a specific group based on what they do on your site or what they provide when they register.
For example, you could have a workflow that identifies new users and places them in a “new registrants” group. Then, depending on their subsequent actions, such as buying a product or reading a specific article, they could be moved into other groups, such as “loyal customers” or “interested in a particular subject”.
This enables us to better understand your users and offer them more personalized experiences, such as product recommendations or content tailored to their interests. Et tout cela se fait automatiquement, ce qui vous fait gagner du temps et vous aide à mieux gérer votre base de données.
CONFIGURATION BREVO :
Setting up Brevo usually involves installing a plugin or extension in your website’s back office. It’s a bit like plugging Brevo into your site’s nervous system. Once installed, this plugin enables Brevo to communicate with the back-office, extract relevant data and integrate it into its own system.
Firstly, it greatly simplifies data management. Rather than having information scattered across different systems, Brevo brings it together in one place, making it easier to access and use.
Secondly, mailing offers several advantages. First and foremost, it enables advanced personalization, targeting specific segments of your audience with messages tailored to their needs and interests.
What’s more, mailing is relatively inexpensive compared to other forms of advertising, making it a cost-effective option for companies. It also offers a direct and precise ROI measurement, making it easy to assess the effectiveness of your campaigns.
Finally, mailing enables you to maintain regular contact with your customers, reinforcing customer loyalty to your brand and promoting long-term sales opportunities.
